National Director to Help Roll Out Local BBB Center for Character Ethics

Chip Weiant, national director of the BBB Center for Character Ethics project and named one of the top 100 TRUST Thought Leaders by Trust Across America℠, will help roll out the local Better Business Bureau Serving Northern Colorado and Wyoming Center for Character Ethics at the April 30 BBB Torch Award for Ethics event at the Fort Collins Lincoln Center.

Weiant, based in Columbus, Ohio, helped develop and now directs BBB’s Center for Character Ethics, which provides assessment, training and recognition in leadership character and organizational ethics. The Center exists to help BBB’s across the country build local BBB Center for Character Ethics to fortify BBB Accredited Businesses (and help BBB’s reach out to all businesses and nonprofit leaders). The Center for Character Ethics relays a message of taking personal responsibility to intentionally implement the six principles of the BBB’s EthicalEnterprising Framework℠ which, when practiced, leads to award-winning trust among employees, consumers and communities.

“Chip sees leadership character and organizational ethics as essential disciplines to recovering American free-market functionality, economic vitality and a civic culture of trust,” said Carrie Rossman, director of the BBB Institute for Marketplace Trust.

BBB Center for Character Ethics is one of three BBB Centers under the BBB Institute’s umbrella. CCE programming includes the BBB Torch Awards for Ethics, now in its 16th year locally; BBB/Rotary Ethics Scholarship, a $5,000 award to a local high school student; In Pursuit of Ethics, an interactive ethics program for high school students; and the EthicalEnterprising Trust Assessment, an employee-centric survey of organizational trust indicators.

The BBB Center for Fraud Prevention was introduced in October and the BBB Center for Nonprofit Excellence will make its debut at the end of May.

Further information about the BBB Center for Character Ethics is available at Tickets and information about the BBB Torch Awards is available at

About Better Business Bureau Institute for Marketplace Trust

Better Business Bureau Institute for Marketplace Trust provides ethics-based assessment, training and recognition programs for businesses, consumers, nonprofits and students in Northern Colorado and Wyoming through three centers of excellence: BBB Center for Character Ethics, BBB Center for Fraud Prevention and BBB Center for Nonprofit Excellence. In 2013, the BBB Institute reached more than 4,900 people via outreach and education programs.

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