What Does Your Brand Say About You?

Every company, whether sole proprietor or a large corporation, has a brand, be it a logo, tagline or jingle that is familiar to your customers and prospective customers alike. Brands are also about how you treat people and how they, in return, perceive you and your business.

To help you determine if your business brand is strong or weak, Better Business Bureau Serving Northern Colorado and Wyoming offers the following identifiers:

A strong brand:

  • Customer calls are returned promptly.

  • Your website is user-friendly.

  • Customers are shown appreciation for their business.

  • You provide value to customers in regard to pricing of products and services.

  • Your company is known for offering appealing discounts or coupons.

  • You respond to customer complaints promptly, fairly and with respect.

A weak brand:

  • You put customers contacting you by phone on hold for longer than a minute without getting back to them.

  • You take days to answer email, if you even bother to do so.

  • You contact customers only when you want to sell them something.

  • Employees ignore customers as they enter your business.

  • You’re reticent to correct mistakes made by your company.

  • You never respond to customer complaints.

Start With Trust. For more small business tips, visit bbb.org.

About Better Business Bureau

BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior.

Businesses that earn BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB is the preeminent resource to turn to for objective, unbiased information on businesses and charities. BBBs across the U.S. and Canada – 112 in all – rate more than 4 million local and national businesses and charities. Our local BBB provided 880,000 instances of service in the last 12 months.
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