“Forever Country”: CMA Creates New All-Star Single & Video to Mark a Half-Century

Courtesy CMA

To mark the 50th anniversary of the CMA Awards, the Country Music Association is rolling out the biggest music video in the history of the format. Titled “Forever Country,” the project accompanies a new single by super-producer Shane McAnally that re-imagines three country classics from three iconic Entertainers of the Year:  Willie Nelson, Dolly Parton and the late John Denver.

Thirty CMA-winners have teamed up for the new recording of “On the Road Again,” “I Will Always Love You,” and “Take Me Home, Country Roads.” As the mystery around the project builds, the stars involved have already been sharing snippets of their contributions, with more on the way in the coming days. You can check out the complete collection at ForeverCountry50.com.

The big reveal begins Friday at 8:30 a.m. ET, when the “Forever Country” single will be played for the first time on radio. You’ll have to wait a bit longer for the video, which won’t be out until Tuesday, September 20.  

It all leads up to the 50th Annual CMA Awards, which air Wednesday, November 2 at 8 p.m. ET on ABC, live from Nashville’s Bridgestone Arena.

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