You’ll soon start seeing the faces of your favorite country stars at the grocery store, as Jennifer Nettles and her label mates at Big Machine kick off this year’s Outnumber Hunger campaign.
“Being the face of this year’s Outnumber Hunger campaign is so exciting, and not just because I’ll be on the front of a cereal box!” she laughs.
As part of the promotion, Jennifer and other Big Machine artists will be featured on more than 150 General Mills products, ranging from cereal to granola bars to frozen pizza. Once you’ve brought the items home, all you need to do is enter the code on the box and your zip code on the Outnumber Hunger website, and Feeding America will provide five meals for your local food bank. You’ll spot other stars like Thomas Rhett and Florida Georgia Line as you navigate around the site.
This is the fifth year Big Machine has partnered with General Mills and Feeding America for the Campaign. Jennifer’s second solo album, Playing with Fire, comes out May 13.
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